Display device



Aug. 11, 1931. I. G. HA'AS DISPLAY DEVICE Filed Aug. 9, 1930 INVENTOR[7a 6.5 121 Patented Aug. 11, 1931 UNITED STATES PATENT OFFICE IRA G.HAAS, OF' FAR ROGKAWAY, NEW YOl RK, ASSIG-NOR T0 SHERWIN, I-IAAS Gt(10., OF NEW YORK, N, Y., A COPABTNERSHIP COMPOSED OF MONROE R. SHERWINAND IRA G. HAAS DISPLAY DEVICE Application filed. August 9, 1930. SerialNo. 474,245.

This invention relates to display devices, and more particularly to carddisplay devices of the kind generally used for displaying andadvertising various commodities in show windows, or upon store counters.

It is the principal object of my present in vention to provide a deviceof this character consisting of a plurality of relatively foldable partswhich may be inexpensively produced from a single'sheet of cardboard orothermaterial, the said parts when in folded or collapsed position beingvery compactly arranged so that when not in use, a large number of thedevices may be packed or stored in a relatively small space.

More particularly, the cardboard blank from which the device isformedin'cludes a base part and a relatively foldable section connectedwith one end of the base together with a part integrally'connected withone edge of the base and adapted to be positioned in superposed relationtherewith and permanently attached to said base and said section havinga part hingedly connected therewith slidable between said base and. thesuperposed part. and having hingedly movable portions representing thecommodities extending upwardly through spaced slots in said latter part.By means of this construction, when said section is folded from anuprightposition downwardly upon the base, said part will be slidablyshifted and the upstanding hinged portions thereof will be automaticallymoved downwardly to horizontal positions so that they will be closelyconfined between the folded parts of the device and thus protectedagainst the possibility of being accidentally torn or otherwise damaged.

- With the above and other-objects in view, the invention consists inthe improved display device and in the form, construction and relativearrangement of its several parts as will be hereinafter more fullydescribed,

Figure 1 is a plan view of theblank from which the device is formed;

Fig. 2 is a similar view showing the first folding step;

Fig. 3 is a plan view of the display device V collapsed;

Fig. 1 is a perspective view showing the device in its set up or displayposition;

Fig. 5 is a sectional View taken on the line 5-5 of Fig. 3, and

Fig. 6 is a vertical section taken on the line e c of Fig. i.

Referring in detail to the drawings, 5 designates generally the blanksheet of cardboard cut to the proper size and shape and provided withproperly located creaseor fold lines to produce the base section 6 andthe parts 7 and 8, the part 8 being .adapted to be folded upon the part7 along the score line 9 and having a gum or adhesive indicated at 10applied to its 0 posite edge portions whereby the said parts connectedwith each other so that they will fold or move as a unitrelative to thebase 6 along the hinge line indicated at 11.

and 8 may be permanently The section 8 is of somewhat less length i thanthe-section 7 and has projecting from its inner or lower end, a par-t 12of somewhat reduced width which is hingedly movable relative to the partor section 8 along the score line 13. The free end of the part 12 is cutaway by means of suitabledies, to produce one lateral edge of the basesection 6 and is foldable into superposed relation with said 90 The part17 is integrally connected with base along the score line 18, said part17 having a gum or adhesive shown at 19 applied to its free end andlower edge thereof whereby it may be permanently attached to the basesection 6. This part 17 is provided witha plurality of spaced slotstherethrough as shown at 20.

After first folding the part 8 and securing the same to the part 7 asseen in Fig. 2 of the drawings whereby the hinge connection 13 betweenthe parts 8 and 12 is spaced from the hinge connection 11 between thepart 7 and'base section 6, the section 17 is then folded inwardly anddownwardly, the portions 14: of the part 12 being raised or bentupwardly from their hinged ends 15 to extend through the spaced slots20, the gummed surfaces 19 being moistened so that they will firmlyadhere to the surface of the base section 6. At the same time, the parts7 and 8 are moved upwardly to substantially vertical positions withrespect to the base section 6 so that the portions 14 will assumeupright or vertical positions through the slots 20. The portions 16 ofthe part 12 project beyond these slots, between the base section 6 andpart 17 as clearly shown in Fig. 4 of the drawings.

The pressure of the part 12 in an upward direction against the section17 resulting from the spaced relation between the hinge connections 11and 13, flexes the free or unattached longitudinal edge of the section17 so that the same exerts a resilient downward pressure upon the part12, as will be evident from reference to Fi 6 of the drawings, thustending to stabilize the parts7 and 8 in their upright positions. Theseparts together form a panel of extensive dimensions, and suitableprinted advertising matter appropriate to the particular commodity maybe printed upon the surface of the part 8. Likewise, if desired, otherprinted advertising matter may be provided upon the surface of the part17.

When the device is folded or collapsed from the display position asshown in Figs. 4; and 6 of the drawings, the upright panel is moveddownwardly upon the part 17 attached to the base section 6. ,As thehinge connection 13 between the parts 8 and 12'is thus moved for wardlyof the hinge connection 11 between the part 7 and base section 6, thepart 12 will thereby be slidably moved forwardly be tween the basesection 6 and the part 17. The portions 14 at their hinged ends are thusurged against the forward edges of the slots 20 so that said portionsare automatically folded downwardly into horizontally superimposedrelation upon the part 17, as clearly shown in Fig. 5 of the drawings.Thus, the small and comparatively delicate portions 1 1 of the devicewhich represent the commodity being advertised will be completelycontained between the folded base and panel portions and therebyprotected against being accidentally torn off or otherwise damaged. Itwill be evident that when the device is thus collapsed, the severalparts are very compactly associated so that a large number of thedisplay devices can be bound into a package of comparatively smalldimensions for convenience in shipment, or stored away in a relativelysmall space until desired for use.

From the foregoing description considered in connection with theaccompanying drawings, the construction, manner of operation and severaladvantages of my display device will be clearly and fully understood.While I have selected for purposes of illustration one simple andpractical form of my invention, it will be apparent that the rear panelas well as the base section, may be of various other sizes and shapes,and that the device may also be provided with a greater number of theportions 14; which may be otherwise shaped or formed than as representedin the drawings in accordance with the particular commodity which is tobe advertised. My present improvements provide a simple and inexpensivearticle of this kind which may be distributed gratis by the manufacturerof the commodity to retailers for the purpose of window or counterdisplay advertising. lVhile I have herein disclosed a preferableembodiment of the invention, it is nevertheless to be understood thatthe essential features thereof might also be incorporated in variousother alternative structural forms, and I therefore, reserve theprivilege of resorting to all such legitimate modifications thereof asmay be fairly embodied within the spirit and scope of the invention asclaimed.

I claim:

1. A display device of the character described comprising a base and apanel hingedly connected therewith, a part superimposed on the baseprovided with slots therein, and a part hingedly connected with saidpanel at a point in spaced'relation to the hinged connection between thepanel and said base and slidable between the base and said superposedpart, said slidable part having hingedly connected portions projectingthrough said slots and movable to and from upright positions relative tosaid superimposed part in the folding movement of said panel to and froman upright position relative to the base.

2. A display device of the character described comprising a base and apanel hingedly connected therewith, a part superimposed on the baseprovided with slots therein, and a part hingedly connected with saidpanel at a point in spaced relation to the hinged connection between thepanel and said base and slidable between the base and said superposedpart, said slidable part having hingedly connected portions projectingthrough said slots and movable to and from upright positions relative tosaid superimposed part in the folding movement of said panel toy andfrom an upright position relative to the base, said slidable part havingend portions projecting beyond the slots in said superposed part.

3. A display device comprising a single sheet of cardboard having partsthereof folded and secured together to provide a base section consistingof superposed'thicknesses of cardboard, the upper layer or thicknessthereof being unattached along one of its longitudinal edges to thelower thickness, a panel consisting of two layers of cardboard, one ofwhich is directly hinged to the lower cardboard layer of the basesection in spaced relation to the unattached edge of the upper layer ofsaid base section, and a part hingedly connected with the other layer ofthe panel in spaced relation to said hinged connection with the basesection and slidably movable between the superposed parts of the basesection, the upper part of said base section having spaced slots thereinand said slidable part being provided with hingedly movable portionsprojecting upwardly through said slots and movable therethrough to andfrom upright positions in the movement of said panel section to and froman upright position relative to the base section.

In testimony that I claim the foregoing as my invention, I have signedmy name hereto.

IRA G. HAAS.

